You know, it’s kinda funny writing your own bio for your own website. I’ve done a lot of life, worked on a lot of great projects… but I’m not so sure if I should sound super professional, or just sound like me. But, here goes…
I currently reside in Sydney, Australia but I’m originally from Melbourne. I entered the creative field straight out of University, where I started at a small digital agency called Citrus. I grew and developed my skills, working my way up from Junior designer, all the way to Art Director over a space of around 5 1/2 years.
I loved Citrus, and for a small agency, we worked on a heap of amazing clients. Brands like Sportsgirl, Adidas, Sofitel, Grill’d and a heap more. Unfortunately Citrus is no longer around, but it’s a time in my life I will always treasure, and a place where I really developed my skills as a young, wide-eyed creative.
From there I moved over to FCB (then known as DraftFCB) which are a huge global full service agency. And by huge I mean, at the time, FCB boasted over 180 offices around the world. My role was the digital Creative Director for our Australian client base, and over that time we worked on some big brands including Honda, Lindt, Oreo, FIFA, Kraft / Nat Foods and many more.
After two and a bit years, I then moved shop over to Amnesia Razorfish as a Senior Art Director. Razorfish was an upcoming agency at the time with some big brands on it’s belt including Samsung, Qantas, Australia Post and more.
Over my 12+ years (at the time) in agency land, I really grew as a creative, and had the pleasure of working on some huge global brands and projects.
I then tried my hand at freelance work and started my own small business Lazwah Creative, where I began focusing on nightclubs and music festivals.
Probably not the best idea, because during this time my life took a pretty dark turn and I wound up heavily addicted to drugs (I know, probably not the bio you were planning to read… if you’re thinking of working with me, it gets better!).